![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cdfbe456f6e026a07a4a66b0eec02f1/75a1265c-0a2b-4acf-b4f9-7a08e1bd5a6d_rw_1920.jpg?h=00b455a93b9ab6f648956abfe57fd8ff)
BRISTOL LAWN PARTY
Client: Bristol Motor Speedway, Consumer Marketing Department.
Teammates: Kimberlyn King & Christopher Perrin // Designer: Patrick Savage // Photography: Nigel Kinrade Photography
IDENTITY DESIGN
"Red Solo Cup... I fill you up"
It doesn't get much simpler than that. We started with a red plastic up and created badging to give it a games appearance. From here we used a college styled font to encourage younger audiences to come into the area.
Once designed, this logo and lawn concept was repeated into all the fence scrim, signage and novelty designs.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cdfbe456f6e026a07a4a66b0eec02f1/0f68ce7a-f359-4917-96d7-29fde6efe64b_rw_1920.png?h=8088d1ed218734f861480d8f92d7dbc4)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cdfbe456f6e026a07a4a66b0eec02f1/fc8f37fd-83b7-446f-819c-332fb0bec255_rw_3840.jpg?h=b74b98fbad754b8b8849731b7bb0c0c8)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cdfbe456f6e026a07a4a66b0eec02f1/86b05279-ab35-4a47-9e81-1429a017bc22_rw_1200.jpg?h=2631ae9dd43f286e624f5d6a87072534)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cdfbe456f6e026a07a4a66b0eec02f1/7971be0a-239f-4585-8acb-b0fee0278a71_rw_1200.jpg?h=ca038c4b3ac08dbbda349967add623e4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cdfbe456f6e026a07a4a66b0eec02f1/156aceb5-7926-4c11-9f36-1ce934f4c85c_rw_1920.jpg?h=e6f507f9271e0c7e0b83dce9631424eb)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cdfbe456f6e026a07a4a66b0eec02f1/16e492ea-db6f-49da-ae50-1d7987f5fa3e_rw_1920.jpg?h=b7e6a7f7c511adb6ce533c7038a180f5)